stranger thingS
SEASONS 2 - 4 | 2x CLIO AWARDS | IG: 21M | TW: 4.6M
When they gave me the @Stranger_Things password in 2016, you could sooner rip the Christmas lights out of Joyce Byers' hands than get me to log out. Since Season 2, my team and I turned shoots, runways, shopping malls, and feeds upside down. We took the Insta from 2 million to 20. And quickly became a defining voice of TV Twitter with an emphasis on becoming one with the fandom. Below is just a sampling of what was 6+ years of massive trailers, tweets, stunts, and fan love.
STARCOURT MALL AD | How else to show off Hawkins' newest shopping mall than with an authentic local ad straight out of 1985. (Silver Clio Award Winner)
S4 EASTER EGG CAMPAIGN | From 2020 to 2022, our team coordinated and creatively supported a 4 part series of teasers to keep fans entertained until the long-awaited season dropped. From revealing that Hopper was alive to welcoming fans to the Creel House.
STRANGER THINGS DAY | On November 6, 1983, Will Byers went missing. On November 6, 2018, we invented Stranger Things Day. And ever since, it's been a launchpad for major series announcements & unforgettable fan service.
'80s POSTERS | Posters for every episode of Season 1 that paid tribute to classic films. These went so big on social that Louis Vuitton put one on their runway at Fashion Week.
CURIOSITY VOYAGE IG STORIES | In the early days of Instagram Stories, we set a CYOA trend on the app by creating an interactive tap experience using characters and storylines. The first activation of its kind and another way we became besties with the fandom.
FEED DART | Why not build a generator where you can feed your friends to a baby demogorgon? A huge feat pulled off in collaboration with VFX artists to bring ST2's cutest deathly creature to life on social.
CURIOSITY CARPET | To make our red carpet coverage for ST3, we invited Randy Havens aka Mr. Clarke to interview cast. Their pure excitement and his hijinks made for a beloved interview piece for fans.
SATURDAY STRANGER MORNING CARTOONS | A weekly rewatch series leading into S4 where classic Stranger Things scenes are reinterpreted by some mind-blowing animators in various styles.
SLURPEE FOR ALEXEI | In honor of S3's beloved fallen, we called on fans to reply chug their slurpees on social. Thousands responded!
#NEVERENDINGCHALLENGE | As the Neverending Story scene from S3 set the internet ablaze, we harnessed those flames and cemented a trend that even the original Childlike Empress could not ignore.
GLOBAL REWATCH | We recruited artists from 17 countries to interpret each episode of Stranger Things in their own style. Resulting in the ultimate global collection.
STRANGER THURSDAYS | A weekly rewatch series featuring fan-first live tweets, cast exclusives, and easter eggs to decode ahead of the premiere of ST2. Trended weekly and solidified ST's Twitter presence and fan friendly voice.
BOB NEWBY IN MEMORIAM | An all-time reactive favorite of mine, we got cast to offer some humorously morose tributes to fan-fave Bob Newby.
JAZZERCISE WITH MRS. WHEELER | A special piece for S3 launch weekend, we recruited Cara Buono to make sure our fans got in a good stretch during their binges.