YOU

IG: 1.5M| TW: 300K | Shorty Award Winner

When Netflix snatched up YOU after it’s Lifetime cancellation, the world had barely discovered Penn Badgley’s undeniable turn as Joe Goldberg. We turned this looked-over show into a global phenomenon and had a ton of fun on social in the process. Over the course of three seasons, we were constantly lighting up Twitter and messing with fans who were addicted to their love-hate for Joe. And we harnessed Penn’s talent for eerie-seductive voiceover every chance we could.

This account is just the best. Don’t trust me? Take Penn’s word for it.

BABY NAME REVEAL | Knowing that a baby was on the way ahead of Season 3, we used the plot development to announce the baby AND the date. We concepted a cake baking montage paired with Joe's delicious VO as he mulled over fatherhood. The piece earned

BABY NAME REVEAL | Knowing that a baby was on the way ahead of Season 3, we used the plot development to announce the baby AND the date. We concepted a cake baking montage paired with Joe's delicious VO as he mulled over fatherhood. The piece earned 15.5M+ views across all owned platforms.

CARDI X JOE | Cardi B & Penn Badgley's bestie behavior on Twitter last year was inescapable. To seal the deal, my team crafted a letter from Joe to Cardi along with a custom hat just for her. The moment garnered massive press pickup from every outlet

CARDI X JOE | Cardi B & Penn Badgley's bestie behavior on Twitter last year was inescapable. To seal the deal, my team crafted a letter from Joe to Cardi along with a custom hat just for her. The moment garnered massive press pickup from every outlet imaginable.

TRUE LOVE | As fans realized Love's true nature in the finale of Season 2, we took a moment to react to our fans' stunned responses. Pairing her intense monologue from the series with an array of intense emotions captured at the marketing shoot, we m

TRUE LOVE | As fans realized Love's true nature in the finale of Season 2, we took a moment to react to our fans' stunned responses. Pairing her intense monologue from the series with an array of intense emotions captured at the marketing shoot, we made a huge reactive play on social for another wave of buzz.

YOU ON TWITTER | Our Twitter account is always taking big swings to get reactions from fans who are constantly fretting over their feelings for Joe Goldberg. Our following is constantly engaged. And we even got direct praise from Penn and Sera Gamble

YOU ON TWITTER | Our Twitter account is always taking big swings to get reactions from fans who are constantly fretting over their feelings for Joe Goldberg. Our following is constantly engaged. And we even got direct praise from Penn and Sera Gamble on our efforts.

LOVE, JOE | To harness the power of Joe's flawless takedowns of those around him, my team crafted custom voiceover that helped set the table for Season 2's new characters. We captured cast at the marketing shoot exhibiting their * truest * selves for

LOVE, JOE | To harness the power of Joe's flawless takedowns of those around him, my team crafted custom voiceover that helped set the table for Season 2's new characters. We captured cast at the marketing shoot exhibiting their * truest * selves for the ultimate character intro package.

Season 3 Campaign Reel

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