BRIDGERTON
SEASONS 1-2 | IG: 3.3M | TW: 349K
Creating content on behalf of Netflix and Shonda Rhimes is no simple task. But neither is navigating romance in the Regency era. When Bridgerton exploded on Christmas Day 2020, it was the culmination of over a year’s work behind the scenes. Unprecedented access to set, writing narration for Julie Andrews, and growing a fandom from its book roots to a global phenomenon. Bringing this world to the fans with some of the most custom-tailored social content I’ve ever had a hand in was a professional hallmark. And doing it all over again for Season 2 was even more delightful.
A NEW SEASON | We gathered our love triangle for Season 2 on set and filmed a dramatic teaser to set up their conflicting desires. I contributed creative direction on set as well as directed the voiceover capture.
REGENCY WHISPERS | Each cast member of Season 2 got their shine as we captured each in deep (and gorgeously shot) thought. While the voice of Lady Whistledown (aka Julie Andrews) offering scandalous gossip on each of them.
EVERY SCANDAL HAS | We offered TikTok some delightful audio from Julie Andrews to stratify their besties in a social order. What began as audio that allowed besties to declare how they'd act out in a scandal grew a life of its own. The trend earned 7.5B+ views.
SOCIAL SEASON PORTRAITS | We gathered the characters of Bridgerton in various groupings for glamorous slo-mo portrait capture (as if posing for a painting). In each piece, we watched relationships unfold solely via body language. Love, loathing, and a combination of the two drove fans wild and earned millions of views across platforms.
PAGE TURNERS | In seasons 1 & 2, we tasked cast with reading the steamiest passages from the Bridgerton books to rile up our fandom. The results? Simply delectable.
MARRIAGE MART | Regency courting customs hail from another time. We recruited fan faves Eloise & Penelope to help fans navigate courting, balls, and Diamonds. This POV piece inserts fans into the world of Bridgerton at the launch of Season 1.
REGENCY DEBUTS | Ahead of Season 1's launch, we targeted the book fans by taking care to reveal each beloved character individually. Walking down a garden path while Lady Whistledown spilled all the tea.
WHISTLEDOWN HEARS ALL | Crafted location specific copy for billboards across the country channeling the voice of Lady Whistledown to introduce viewers to the gossipy nature of the series. Pictured here with Bridgerton Author Julia Quinn.