GOSSIP GIRL 2.0
IG: 572K | TW: 1.7M | TIKTOK: 241K | Community App Subs: 28K | 2x Clios and Shorty Award Winner
If you told me in high school that I would one day run a Gossip Girl campaign, I would have thrown my moto razr into the ocean in pure disbelief. Launching this title for HBOMax was a massive opportunity that took almost * two years * to get off the ground. My goal was to lead my team to create a fully immersive campaign that brought fans into the Gossip Girl world. From character instas, to in-world captured content, to making Gossip Girl blasts a REAL THING. Her voice came to life on every social feed. It was truly an honor.
“The most interesting part of the Gossip Girl reboot is its social media campaign” - Mashable
Gossip Girl Season 1 Campaign Reel